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BEING A GOOD SHOPPER ENTITLES YOU TO FEEL SMUG

by riley harrison

“The only reason a great many American families don’t own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.”

Mad Magazine

I love a good cup of coffee. It’s one of those rare “addictions” that has some real upside (if drank in moderation) in terms of health benefits:

In Japan researchers have shown that caffeine increase memory.

Caffeine helps ward off Alzheimer’s

Caffeine can ease depression by increasing dopamine in the brain

Coffee cut mouth and throat cancer risk by 50%

Coffee can reduce risk of stroke as much as 22%

Coffee decreases risk of type 2 diabetes

More health benefits are listed at http://www.energyfiend.com/top-10-caffeine-health-benefits with links to additional information.

It’s always enjoyable to get what you desire especially if the price is right. It’s fun to be a good shopper. Last week while running some errands, I was in our local mall and was offered a cup of coffee for listening to a sales spiel. I have no will power when it comes to free coffee offered by a young female salesperson who should consider modeling as a career. She gushed over the virtues of the Keurig coffee maker with it’s amazing K-cups  (prepackaged single cup portions of coffee) that are easily inserted into the coffee maker for a convenient, no-mess, quick cup of coffee. It probably is marginally more convenient and a faster way of making coffee than the old fashion way with a coffee pot and filter. Their coffee maker with all its bells and whistles only costs $170.00. Walmart sells a coffeemaker (Black & Decker 12-Cup Programmable Coffeemaker) for $14.88. The one time cost for the coffee pot isn’t what really concerned me. There were other issues. The disposable plastic K-cup’s impact on the environment could be significant. I was also concerned about the price of coffee. At home, I drink Dunkin Donut Coffee. I’m a member of Sam’s club and buy the 40 ounce package of Dunkin Donut coffee  for $17.98. That rounds up to 45 cents an ounce. The Dunkin Donuts K-Cups sell for about $12 for a pack of 14. That’s approximately 85 cents per K-cup and each K-cup contains 1/3 of an ounce of coffee. So the cost per ounce of  K-cup coffee is $2.55 per ounce. The Dunkin Donut K-cup coffee is over 5 1/2 times more expensive than coffee purchased at Sam’s club. I felt very smug.

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