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BEING A GOOD SHOPPER ENTITLES YOU TO FEEL SMUG

by riley harrison

“The only reason a great many American families don’t own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.”

Mad Magazine

I love a good cup of coffee. It’s one of those rare “addictions” that has some real upside (if drank in moderation) in terms of health benefits:

In Japan researchers have shown that caffeine increase memory.

Caffeine helps ward off Alzheimer’s

Caffeine can ease depression by increasing dopamine in the brain

Coffee cut mouth and throat cancer risk by 50%

Coffee can reduce risk of stroke as much as 22%

Coffee decreases risk of type 2 diabetes

More health benefits are listed at http://www.energyfiend.com/top-10-caffeine-health-benefits with links to additional information.

It’s always enjoyable to get what you desire especially if the price is right. It’s fun to be a good shopper. Last week while running some errands, I was in our local mall and was offered a cup of coffee for listening to a sales spiel. I have no will power when it comes to free coffee offered by a young female salesperson who should consider modeling as a career. She gushed over the virtues of the Keurig coffee maker with it’s amazing K-cups  (prepackaged single cup portions of coffee) that are easily inserted into the coffee maker for a convenient, no-mess, quick cup of coffee. It probably is marginally more convenient and a faster way of making coffee than the old fashion way with a coffee pot and filter. Their coffee maker with all its bells and whistles only costs $170.00. Walmart sells a coffeemaker (Black & Decker 12-Cup Programmable Coffeemaker) for $14.88. The one time cost for the coffee pot isn’t what really concerned me. There were other issues. The disposable plastic K-cup’s impact on the environment could be significant. I was also concerned about the price of coffee. At home, I drink Dunkin Donut Coffee. I’m a member of Sam’s club and buy the 40 ounce package of Dunkin Donut coffee  for $17.98. That rounds up to 45 cents an ounce. The Dunkin Donuts K-Cups sell for about $12 for a pack of 14. That’s approximately 85 cents per K-cup and each K-cup contains 1/3 of an ounce of coffee. So the cost per ounce of  K-cup coffee is $2.55 per ounce. The Dunkin Donut K-cup coffee is over 5 1/2 times more expensive than coffee purchased at Sam’s club. I felt very smug.

{ 5 comments… read them below or add one }

Sean Crawford May 19, 2013 at 1:54 pm

Hi Riley,
Wow. I had assumed it was more expensive, but I hadn’t known by how much. One of the reasons I don’t do K-cups is I don’t want to be trapped into wanting something where the price can go up, or where the supply is a monopoly.

And the real reason I don’t buy any fancy coffee machines: I tell everybody I don’t want to have better coffee at home than when I go out, because I want excuses to get out every day and not be a hermit. I’m thinking ahead to when I retire.

…In the 1980′s I saw an art movie that I think was based on a Russian literature book, Oblamov. The guy stayed home all the time, his place was a mess, and I think he lost his social skills. I don’t want to retire and be that guy.
Sean
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riley harrison May 19, 2013 at 2:43 pm

Hi Sean,
It’s way too easy for me to revert to hermit like behavior when good books are available. I’m always battling my introverted nature. Both of my marriages have been to high extroverts. I suspect that unconsciously I realized the need for a more balanced outgoing life.
Riley
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Lori Gosselin May 20, 2013 at 11:34 am

Riley, I was just saying the other day that you wouldn’t have imagined these K-cup coffee machines would sell at all! I don’t get it! When I want a good cup of coffee I brew it in the old fashioned way with a percolator I bought at a yard sale years ago for $2.00. I can blend different types of coffee if I want! I grind the beans to keep it all fresh. And I can turn any left-over coffee into iced coffee by cooling it and adding sugar and cream. The ritual is part of the enjoyment!
I’m still surprised there are not one but two (?) K-cup brands on the market – and they are selling!
LOL
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Riley Harrison May 21, 2013 at 6:02 pm

I’m with you Lori, I enjoy making my cup of coffee (esp. in the morning).
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Expressly-yours May 23, 2013 at 6:27 am

I think I’m one of you guys, same habit after waking up in the morning. Toothbrush and heading right straight to the coffee maker then grab the latest newspaper and sit down while waiting for the coffee. Not to mention it helps me focus into my work. Cheers!
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